The Genius Blog

Next month we will have a new arrival in our store in the Swan Centre, Rathmines: Mina UK, and its causing quite a stir here at Genius HQ. Since its conception in 2004, the label has fast acquired a reputation for designing innovative and on trend collections and has become a fast favourite with many celebrities including Daisy Lowe, Lucy Liu and (when she decides to wear clothes!) Sienna Miller.
Each individual item is designed to a high specification with quality fabrics and at affordable prices, and the Mina style is perfect for work through to play – and even includes some very sexy evening wear.
The current collection takes some of its inspiration from the sixties and seventies and includes an eclectic mix of vintage style dresses and tops made from very lovely chiffon fabrics. Have a look at some of the images above to get an idea of what will be in store from mid August, I know which one is my favourite…

Yep, you read it right, all of our sale items are now 50% off so get shopping! There’s half price jeans here, half price t shirts here , footwear reduced here , bags and belts too, and dont forget to have a look at knits and hoodies too!

New online today is uno-de-50, exclusive to Genius stores, this Spanish jewellery brand has been a Genius Staff favouite for a long time now. Uno de 50 was created originally by the designer Concha Diaz del Rio and her first idea was to make 50 pieces of each model. Each item comes in very-easy-to-give-as-a-pressie cool Uno de 50 red packaging so make sure to check it out should you be looking for a gift idea – even if it is a gift for yourself!

JEANS ON SALE – TEES ON SALE – SWEATS AND HOODIES ON SALE – KNITS ON SALE – FOOTWEAR ON SALE – LOTS & LOTS ON SALE!!!

Surf the site to find out more or click ME to see a selection from our newsletter…