Replay Jeans: The Quest for Eco and Sustainable Denim
While we may have opted for sweatpants and hoodies during lockdown, it’s time to get back into the next most comfortable thing, a great pair of jeans.
The denim industry has been anything but static in recent times. Many of our favourite brands, such as Replay Jeans, have been working hard and innovating to bring us the next level of style, comfort, and sustainability.
Replay has been making jeans for over 40 years in the Northern Italian town of Asolo. They are passionate about continuously researching and innovating with the best quality materials and production processes to create some of the most comfortable, stylish, and environmentally friendly jeans on the market.
The new Replay 573 Bio is designed with a super comfortable 100% organic cotton in a classic Replay style. The denim comes in a variety of colours all of which undergo a final dry wash that saves up to 90% water consumption compared to a traditional final wash.
Made with organic cotton, which is grown under strict environmental and sustainability parameters, Replay have committed to:
No use of pesticides or chemical fertilisers that are harmful to soil and that persist in the environment as well as in cotton fibres
No use of Genetically Modified Organisms (GMO’s)
Less use of water in comparison with traditional amounts used in cotton crops
Organic cotton production is GOTS certified (Global Organic Textile Standards). This ensures workers wellness as well as environmental safety standards
Visit Genius Clothing & Footwear to try Ireland’s largest selection of Replay Jeans.
